Is Your Website Readable by AI?
Most digital marketing teams understand the foundations of a strong online presence. A website should have a clear structure, useful content, appropriate schema markup, sound technical SEO and consistent messaging.
These elements remain important. However, AI-assisted buyer research introduces a different challenge.
How AI Is Changing Enterprise Buying
For years, IT providers, resellers and managed service providers have optimised their websites for search engines.
The objective was relatively straightforward: appear prominently in search results, attract visitors to the website and persuade them to make contact.
That still matters. Search visibility remains an important part of digital marketing.
