Altiora Research helps IT solution providers and integrators understand how effectively they are discovered, understood and trusted by today’s digital and AI-assisted buyers.
For more than 30 years, I have worked at the forefront of enterprise technology, helping organisations navigate change and use technology to achieve meaningful business outcomes.
My career has spanned broadband, communications, networking, cybersecurity, cloud, collaboration and digital transformation—including 24 years with Cisco, working with organisations of every size to align technology strategy with business priorities.
Throughout that journey, one thing has become increasingly clear: the way organisations research, evaluate and buy technology has fundamentally changed.
Today’s buyers are more informed, more connected and more independent. They research before they engage, involve wider stakeholder groups and increasingly use AI to identify, interpret and compare potential providers.
Yet many technology businesses still present their capabilities through websites, content and sales approaches designed for a very different buying environment.
I founded Altiora Research to help close that gap—giving IT solution providers and integrators an independent, evidence-based view of how clearly and credibly their business is represented to buyers, buying committees and the AI systems supporting their research.
Through Digital Buyer Readiness™, we help organisations identify where their digital presence builds confidence, where it creates friction and what should be improved first.
More than three decades working across complex enterprise technology markets and customer environments.
Focused on how buyers discover, understand, compare and build confidence un potential providers.
Structured assessments grounded in observable digital evidence, controlled methodology and consistent analysis.
