Digital buyer insights and perspectives
Research and perspectives on AI, enterprise buying behaviour and Digital Buyer Readiness™.
Featured Insight.
Enterprise Buying Has Changed. Has Your Business?
For decades, enterprise technology sales followed a familiar pattern. Sales teams generated leads, introduced their solutions, built relationships and guided buyers through the purchasing process.
That world has changed.
Recent Insights .
Behind the scenes: building DBR Intelligence™ for Digital Buyer Readiness™
Digital Buyer Readiness™ is becoming increasingly important as enterprise buyers change how they research, compare and shortlist potential suppliers. Much of that journey now happens before the first sales conversation, with buyers using websites, digital evidence and increasingly AI systems to form an early view of potential partners.
At Altiora Research, this
Not All “AI Assessments” Are Assessing the Same Thing
Not All “AI Assessments” Are Assessing the Same Thing
The term AI assessment is becoming increasingly common.
But it is also becoming increasingly ambiguous.
An AI assessment might examine whether a website can be understood by large language models. It might assess how effectively an organisation is adopting AI internally.
Is Your Website Readable by AI?
Most digital marketing teams understand the foundations of a strong online presence. A website should have a clear structure, useful content, appropriate schema markup, sound technical SEO and consistent messaging.
These elements remain important. However, AI-assisted buyer research introduces a different challenge.
How AI Is Changing Enterprise Buying
For years, IT providers, resellers and managed service providers have optimised their websites for search engines.
The objective was relatively straightforward: appear prominently in search results, attract visitors to the website and persuade them to make contact.
That still matters. Search visibility remains an important part of digital marketing.
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