Clear thinking. Proven methods. Actionable advice. helping IT channel providers adapt, grow and lead with confidence.
Shape strategy, sharpen execution and accelerate growth with practical, outcome-focused advice.
Strengthen your digital presence so the right buyers (and AI systems) can find, evaluate and trust you.
Improve partner engagement, ecosystem performance and technology positioning.
Buyers research and form preferences before sales engagement, while AI increasingly shapes how providers are discovered and understood.
of B2B buyers use LLMs during their buying journey.
of people are involved in the typical B2B buying group
of purchases are won by a vendor that was on the initial shortlist
of home pages lack machine-readable structure.
Helping technology vendors, partners and enterprise sales organisations adapt to changing buyer behaviour, AI-driven research and evolving routes to market. From strategic business advice to digital presence and channel transformation, I provide practical guidance built on decades of real-world experience.
Strategic Business & Sales Advisory
Helping technology businesses navigate change, refine their go-to-market strategy, and adapt to the evolving expectations of today's buyers. From sales transformation and channel strategy to executive guidance, I provide practical advice built on decades of enterprise technology experience.
Digital Presence & AI Readiness
Modern buyers increasingly rely on AI and digital research before engaging with suppliers. I help organisations strengthen their online presence, ensuring their expertise, services, and value are easy for both people and AI-powered assistants to discover, understand, and trust.
Channel & Technology Consulting
Drawing on extensive experience within the Cisco ecosystem and the wider enterprise technology market, I work with vendors, distributors, and channel partners to improve positioning, strengthen partner engagement, and identify opportunities for sustainable business growth.
