A selection of the ideas, research and thought leadership I’m currently developing to help organisations navigate the changing technology landscape.
A new book exploring how enterprise buying has fundamentally changed, why traditional sales approaches are becoming less effective, and how organisations must adapt for the AI era.
Rather than focusing solely on technology, the book examines the evolution of buyer behaviour, digital trust, and the changing role of modern sales organisations.
Digital Buyer Intelligence™ is an emerging concept exploring how well organisations present themselves to modern buyers and AI-driven research tools.
The project investigates what makes a business easy to discover, understand and trust in a world where purchasing decisions increasingly begin long before the first conversation.
PULSE™ is a strategic Sales qualification framework currently under development to help organisations better understand and respond to today’s changing buying environment.
Further details will be released as the framework is finalised.
Coming Soon.
