Altiora Research Ltd.

Effective Date: 13 July 2026

Altiora Research Ltd. (“we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights under applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this website you agree to the collection and use of information in accordance with this policy.

Who We Are

Altiora Research Ltd. provides independent research, advisory and intelligence services focused on technology, digital transformation and enterprise buying.

Our website address is:

https://altioraresearch.co.uk

For any privacy enquiries, please contact:

Email: contact@altioraresearch.co.uk

Information We Collect

Depending on how you use our website, we may collect:

Information you provide

You may choose to provide information including:

• Name
• Company
• Job title
• Email address
• Telephone number
• Information contained within messages submitted through our contact form
• Information provided when requesting reports or subscribing to updates

Information collected automatically

When you visit our website we may automatically collect:

• IP address
• Browser type
• Device information
• Operating system
• Referring website
• Pages visited
• Time spent on pages
• Date and time of visits

This information helps us understand how visitors use our website and improve its performance.

Cookies

Our website uses cookies to improve your browsing experience.

Cookies may be used to:

• Remember preferences
• Improve website performance
• Measure visitor activity
• Analyse website traffic
• Support website security

Where legally required, we will request your consent before placing non-essential cookies.

You can disable cookies through your browser settings, although some features of the website may not function correctly.

How We Use Your Information

We use your information to:

• Respond to enquiries
• Provide requested information
• Deliver reports or research
• Improve our services
• Improve website performance
• Send newsletters or updates where you have opted in
• Maintain website security
• Detect fraud or misuse
• Meet legal obligations

We only process personal information where we have a lawful basis to do so.

Lawful Basis for Processing

Depending on the circumstances, we process personal data under one or more of the following lawful bases:

• Your consent
• Performance of a contract
• Legitimate interests
• Compliance with legal obligations

Marketing Communications

If you subscribe to our newsletter or request updates, we may occasionally send:

• Research
• Industry insights
• Articles
• Reports
• Event invitations
• Service updates

You may unsubscribe at any time using the unsubscribe link included in our emails or by contacting us directly.

Sharing Your Information

We do not sell your personal information.

We may share information with trusted service providers who help us operate our website, including providers of:

• Website hosting
• Email services
• Analytics
• Security monitoring
• Customer relationship management

These providers are required to process personal information securely and only on our instructions.

We may also disclose information where required by law.

International Transfers

Some service providers may process data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR.

Data Security

We take appropriate technical and organisational measures to protect your personal information against:

• Unauthorised access
• Loss
• Misuse
• Disclosure
• Alteration
• Destruction

While we take reasonable precautions, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as necessary to:

• Provide our services
• Meet legal obligations
• Resolve disputes
• Enforce our agreements

When information is no longer required, it will be securely deleted.

Your Rights

Under UK GDPR you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent where processing is based on consent
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details below.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites.

We encourage you to review their privacy policies before providing any personal information.

Analytics

We may use website analytics tools to understand how visitors interact with our website.

These tools collect anonymous or pseudonymised information and do not identify you personally unless you choose to provide personal information.

AI and Digital Services

As a business specialising in technology research and digital advisory services, we may use AI-assisted tools to help prepare research, analyse information and improve operational efficiency.

Where personal information is processed using such tools, appropriate safeguards are applied and processing is carried out in accordance with applicable data protection legislation.

Children’s Privacy

Our website and services are intended for business professionals and organisations.

We do not knowingly collect personal information from children under the age of 13.

If you believe we have collected such information, please contact us and we will remove it promptly.

Changes to this Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on this page together with the effective date.

Contact

If you have any questions regarding this Privacy Policy or how your information is handled, please contact:

Altiora Research Ltd.

Website: https://altioraresearch.co.uk

Email: contact@altioraresearch.co.uk

Supervisory Authority

If you are not satisfied with how we have handled your personal information, you have the right to lodge a complaint with the:

Information Commissioner’s Office (ICO)

https://ico.org.uk

© 2026 Altiora Research Ltd.. All rights reserved.